The ultimate customer feedback survey software for HubSpot – and why you need it!

By Nicholas Podgorski

Tue Sep 15

As we approach the end of 2020 and set business goals for 2021, there’s increased competition in every market. For example, the Martech technology landscape grew from 5,300 solutions in 2017 to an astonishing 8000 solutions in April 2020.

Also, the Covid-19 pandemic has forced companies to go digital. The U.S. e-commerce market grew by a whopping 11% in just 8 weeks. Had it not been for the coronavirus, this growth rate would have taken ~17 years to occur!

With such tough competition in the digital space, what do you think has become the key competitive differentiator?

If you said “customer experience”, you got that right! More than 80% of companies who prioritize customer experience are reporting an increase in revenue.

It’s fair to say that customer experience is the new battleground. Competition is fiercer than ever. Consumers are savvier. It’s never been easier to start a company, start-up costs are decreasing and interest rates are at an all-time low.

That’s why delivering a great customer experience is now key to business survival and growth. As David Cancel, the CEO of Drift, said: “Today, you win on Customer Experience”.

To improve the customer experience, you need to collect and act on customer feedback. After all, your customers know best what improvements would make your product or service better for them.

In this article, I’ll show why you should connect HubSpot with Survicate, a customer feedback survey software.

Would you like to grow by constantly improving the customer experience based on customer feedback?

If so, read on. Let’s begin!


What is Survicate?

What problems does Survicate solve?

The benefits of using the Survicate and HubSpot integration

What makes Survicate better than other survey solutions?

What customers say about Survicate

How to get started with Survicate?

What is Survicate?


Survicate is a HubSpot-certified customer feedback survey software for digital products and services. With Survicate, you can run customer feedback, NPS, CSAT, and CES surveys. Survicate integrates with HubSpot through a seamless, native integration.


What problems does Survicate solve?

With Survicate, you can get more customer feedback and improve the customer experience. The happier your customers are, the more referrals for your brand you can get.

Think back to all the questions you’ve always wanted to ask your customers. You must have had lots of questions for them at the different stages of the customer journey.

What did you want to ask your prospects when they first heard about your brand? When they were considering your product? Once they finally bought from you?

If only you had the right software to ask those questions!

Survicate is that software. It allows you to collect customer feedback at every interaction point with your clients. You can then send survey responses to HubSpot and take follow-up actions from there.



Suppose you ask your customers how likely they’d be to recommend your brand, on a scale of 0 to 10. If they give you a score of 9 or 10, this means they’re the so-called promoters. They’re your most loyal fans.

Try asking them for a review, testimonial or a case study! With the Survicate and HubSpot integration, it’s possible.


The equation is simple. You ask. You get feedback. You improve the customer experience and grow your business.

The benefits of using the Survicate and HubSpot integration


HubSpot has recently asked their customers: “How does your company actively listen to customers?”. Four out of the five most popular answers involved using surveys!

So, the biggest benefit of using Survicate is that you can actively listen to your customers.

Here’s an overview of all the benefits Survicate offers. I know, that’s a long list, but I don’t want you to miss out on any feature:


  • On each Survicate plan, you can add unlimited users and surveys
  • You can also add unlimited questions in a survey, including NPS, CSAT, CES, and 11 more question types
  • Send email-embedded and link surveys. Customers can answer them right from the email, in one click
  • Run website and web app surveys integrated with HubSpot
  • You can also use mobile app surveys for iOS and Android
  • Unlike with other survey solutions, you don’t have to ask respondents for their contact details like email, first name or last name
  • Survicate will automatically identify who gave you each answer so you can follow up with each customer
  • You can also pull data from HubSpot and send it to Survicate
  • Enjoy the code-free, one-click integration setup, no developers required
  • Send survey responses to HubSpot contacts as custom contact properties and events
  • Trigger HubSpot workflows based on survey responses
  • Create surveys in a few quick clicks with an intuitive survey builder – no coding
  • Choose from a wealth of over 120 survey templates



You can read more about Survicate and its most popular use cases in HubSpot’s marketplace.

What makes Survicate better than other survey solutions?


Survicate is one of the 30 top rated HubSpot apps. It’s the only customer feedback survey software to make it to the top. So, Survicate is the most rated (number one) survey app in HubSpot as of June 2020!

Just so you know, there are 500 apps in HubSpot’s marketplace. The competition was fierce.


Adding to its credibility is the fact that Survicate is a HubSpot certified app partner.

Also, Survicate is the second most frequently installed survey app in HubSpot’s marketplace. And the survey software that has gathered the largest number of positive reviews in HubSpot:




Survicate has two major competitors in HubSpot’s ecosystem: Wootric and AskNicely.

When it comes to Wootric, they offer a free plan with only one user, one survey type, and one survey distribution channel.

In comparison, Survicate offers unlimited users, unlimited surveys, and unlimited questions in a survey. With Survicate, you can also use multiple survey distribution channels on all plans, including the freemium plan. These channels are web, email, and mobile app.

Survicate compares even better to AskNicely. The latter has neither a free plan, nor a free trial. It’s not possible to test out AskNicely without booking a demo.

Survicate, on the other hand, offers 100 free survey responses every month and is self-serviceable. This means you can sign up to Survicate and explore the tool yourself.

For more details on how Survicate compares to Wootric and Ask Nicely, please see this table:






AppMarketplace reviews

8 reviews, rating 4.4 out of 5

0 reviews

1 review, rating 2 out of 5

App installs

500+ installs

300+ installs

200+ installs

Free plan

Yes (100 survey responses per month, unlimited surveys, unlimited users, unlimited questions in a survey, all survey distribution channels – email, web, mobile)

Yes (only one user, one survey type, one distribution channel)


HubSpot integration on the free plan




Question types

13 question types  on all plans (including NPS, CSAT, CES)

3 question types (only CX metrics – NPS, CSAT, CES)

3 question types (but each survey must start with an NPS question)


Public (powerful free plan, paid plans start at $99 per month or $49 per month billed yearly)

Public (paid plans start at $89 per month – only one question type and one distribution channel included)

Hidden (paid plans start at $449 per month)


It’s also worth noting that HubSpot does offer an in-house survey solution. It’s part of the Service Hub. However, Survicate offers many advanced features on top of HubSpot’s survey solution:




HubSpot surveys
Service Hub

Link/Email surveys

Yes (13 question types)

Yes (2 question types)

Website surveys

Yes (one-time, automated setup)


Mobile SDK surveys



Follow-up questions

Yes (unlimited)


Survey skip logic (branching)




Yes (dashboards, reports, webhooks, integrations)

Yes (basic analytics)


What customers say about Survicate


Are you still wondering which survey tool for HubSpot to go with? If so, let me share something with you. Even HubSpot folks run their surveys with Survicate!

Also, you can find more customer success stories regarding Survicate here.

Here are some of the reviews Survicate customers left in HubSpot’s marketplace:

“We are delighted with Survicate and using it for a couple of clients and also for ourselves. It is so easy to manage and to work with. Very intuitive and customer friendly. We love having unlimited devices connected to our account. This was always a big pain point with the previous survey tools. I can not recommend Survicate enough.”
Sandra W.

“Works great! Easy to use and with lots of options. We love the website widget function and the possibility to target specific people. For us it works great, better than Surveymonkey!”
Erik V.

“Survicate is a great tool to send surveys using different channels (Intercom, Hubspot, Email). I particularly like the fact that all the results are centralized in one place.”
Edouard B.

You can read all the reviews here.


How to get started with Survicate?

If you’d like to implement Survicate in HubSpot, please contact the Cacao Media team. You can get in touch with us via The implementation of Survicate is super straightforward and takes a few quick clicks. You’ll be ready to collect more customer feedback and improve the customer experience in no time!



Nicholas Podgorski

 Product Marketing Manager at Survicate