“KPI’s for marketers have to change because too many times companies ask to create an X amount of leads and this is what they focus on. But what their KPI should be is how many meetings did sales have. If you make marketing KPI’s tied to what sales results are, you’ll find the marketing team more invested in ensuring they are doing a better job”
Check out the entire conversation here and let us know what stood out most for you.
If there’s a topic that was not covered in regards to sales enablement, marketing, and HubSpot or you need help in any of the topics mentioned, feel free to contact us.