Sales and marketing teams are notorious for not getting along with each other in most companies. They tend to work as separate entities and have these friction points. For example where, Marketing says, “Why can’t you close deals, we send you plenty of leads.” Sales say, “We’re not getting good leads from you.”
The real problem, however, is when sales and marketing are not in sync, the buyer and consequently your company suffers.
The big question is, how do we get sales and marketing to work together in service of the buyer?
Listen in to this conversation I had with Bull Cushard of Helping Sells Radio in a podcast dubbed ‘Don’t Find Leads Create Experiences’.