• Lead Scoring Best Practices

    With lead scoring, you can get a better idea of who is most likely to convert and who may never turn into a conversion for your business. This process helps you focus more on getting high-potential leads to convert.

  • An Example of How Sales and Marketing Alignment Works

    When sales and marketing teams are in sync, companies become better at closing deals and generate more revenue. But how does sales and marketing alignment work in real life?

  • How B2B Companies can use HubSpot Service Hub to improve customer service and their overall funnel

    If you aren't thinking about customer service yet because you think as a B2B company it's not that relevant to you, you might be missing out on a huge opportunity.

  • The fundamentals of building an Effective SEO Content Strategy in HubSpot

    SEO content strategy can make or break your stance in business. When done right, it can work for you and when ignored it can damage you. We recently hosted Tomer Harel, Owner and CEO Key Scouts in a workshop that covered the fundamentals of building an effective SEO Content Strategy in HubSpot.

  • Best Practices for using HubSpot for your SDR Outreach

    Almost half the year is through and with the unprecedented pandemic your SDRs are finding it harder and harder to reach your top sales prospects. There is so much noise in the sales development world these days that standing out as an SDR takes something truly unique.

  • Marketing Tips To Boost Your Business

    Resa Gooding joined Patience Nyesigire in the Online Success Journey Podcast where she talked about her move to Israel and her start in the marketing world. Listen in and learn the marketing tips and strategies that she employed to see Cacao becoming the number 2 agency in a short span of time.

  • How to Scale your Online Events Using Marketing Automation

    Covid -19 has changed the way most companies are doing business. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. You have to balance staying relevant while being appropriate during this period.

  • How businesses can stay relevant in times of an economic downturn

    In this week's Live we had Mashhood Ahmed who is the Team Lead, Digital Marketing at Qordata a New Jersey-based technology company specializing in BI and Data Sciences expertise across several Data Management tools.

  • Optimize Selling Time Through Organizational Alignment

    “Are sales and marketing working for the system or is the system working for them?” Resa Gooding. This was part of the conversation in a podcast that Resa Gooding, Client Services Director, had with Value Selling Associates, Inc.where she shared:

  • How To Ensure Your Sales Teams Actually Have Time To Sell

    All organizations, no matter what size, need to know how to ensure their sales teams actually have time to sell. Listen in to this podcast by The Sales Evangelist in which I share my top tips on how to increase the efficiency of your sales team.

  • Why Business Should Invest in a CRM and Not Rely on Excel

    Sales Expert insight with Resa Gooding and John Golden as they go over the below: Amazingly, there are still a lot of companies that use Excel or spreadsheets instead of CRMs and many of them are large organizations. This does not seem sustainable.

  • Are You Losing Sales Due To Poor Organization?

    "Marketing automation platforms cannot work without a website. If you don't have a functional site, and I mean functional, meaning it wasn't built in 1980, and it still sits there, it has to be one of these responsive sites that can really speak to your audience today because you have to have simple things like call to actions, buttons on the side." 

  • Key Success Factors For a Successful Agency

    It was a great pleasure to be interviewed by Hayut Yogev of the Reach or Miss Show where we covered the best strategies of approaching customers, some of our biggest failures and lessons learned from them, biggest success due to the right customer approach, the best tools to use, and key success factors that saw Cacao Media in less than a year, become number two in the market.

  • Don’t Find Leads Create Experiences

    Sales and marketing teams are notorious for not getting along with each other in most companies. They tend to work as separate entities and have these friction points. For example where, Marketing says, “Why can’t you close deals, we send you plenty of leads.” Sales say, “We’re not getting good leads from you.”

  • Sales Enablement, Marketing, and HubSpot Tips for 2020

    "KPI's for marketers have to change because too many times companies ask to create an X amount of leads and this is what they focus on. But what their KPI should be is how many meetings did sales have. If you make marketing KPI's tied to what sales results are, you'll find the marketing team more invested in ensuring they are doing a better job" 

  • How marketers can contribute to business continuity in an economic downturn

    This week's Facebook Live guest, Talia Schmidt, Head of Marketing, AllCloud, discussed the marketing strategies and KPIs she and her team are focusing on during the current crisis to ensure business continuity.

  • The Ultimate Lead Qualification Method

    Which method do you currently use to qualify leads - BANT, MEDDIC, CHAMP, or none? In this Facebook LIVE, we shared with you a lead qualification method that our guest finds generates the best results for his clients. Listen in as we pick the brain of George B Thomas, 

  • Content Israel 2020

    Content Israel 2020 was all about “Making Your Content Work for You.’Industry thought leaders and experts from Powtoon, Taldor, All this Content, Vimeo, BeSocial Media, Hibob, Tel Aviv Media Group, My Heritage, HubSpot, and Dot Lung Mother of Social Media Dragons.shared invaluable insights on what it takes to make your content work for you in 2020.

  • The Top Must Have HubSpot Integrations

    Have you had a chance to jump into our Facebook LIVE? We hosted a special guest, Kira Estrada, Customer Associate at HubSpot. She spoke with Resa Gooding, our in-house HubSpot guru and digital sales strategist about the must-have integrations with HubSpot.