• Where Do You Draw Your Inspiration From? – Resa’s Account

    It's hard to comprehend the power of inspiration. Sometimes it feels like the mustard seed spoken of in the Bible. Small yet mighty. In the sixth edition of our inspiration series, our Co-Founder and VP Customer Relations, Resa Gooding shares with us how everything is figureoutable :)

  • Sales Kenes 2019. A Highly Memorable Sales Enablement Conference. Key Takeaways.

    Sales Kenes is the first of its kind, hands-on sales conference in Israel. The second edition of the conference took place at ZOA HOUSE in Tel Aviv last week. It hosted top of the line international and local sales leaders, who shared the latest skills and techniques in the sales industry meant to create and explore new sales opportunities while increasing closing rates.

  • Where Do You Draw Your Inspiration from?- Lidemta’s Account

    Inspiration often leads you to take a chance at doing something great. In Lidemta's, our Project Manager's case it led to a career change. This is her take on what inspires her. Connecting the Dots: Finding My Life Purpose Lessons from Steve Jobs

  • Where Do You Draw Your Inspiration From? -Winnie’s Account

    Often times, inspiration is goal bound. It is what makes us follow what our heart feels like doing at the moment or in the days to come. The Cacao Media team was asked what inspires them and here is what Winnie Kuria, our Events and Campaigns Manager shared with us.

  • Where Do You Draw Your Inspiration From?- Mercy’s Account

    The thing about inspiration is that it is this immense energy that when captured, it can help you seek out your wildest dreams while crushing challenges met and goals set. We sought out to understand what inspires the Cacao Media team. This is the third blog in this series and it covers our Marketing Manager's, Mercy Kabue's, take on it.

  • 5 must-have prospecting behaviors you’d need to develop

      Here are 5 must-have prospecting behaviors you'd need to develop according to David Mattson, CEO of Sandler training in order to effectively prospect. Remember, all peak performers adopt a consistent prospecting routine.

  • Where Do You Draw Your Inspiration From? – Rosi’s Account

    The power of inspiration is too great to understand. It helps inspire action, boost confidence to crush any challenges faced or goals set. This is the second blog in this series where we asked the Cacao Media team what inspires them, and it shares our Sales Operations Director Rose Penhasi's take.

  • Where Do You Draw Your Inspiration From? – Jonathan’s Account

    What the mind perceives, it can achieve. This is the essence of inspiration. We asked the Cacao Media team what inspires them and this is what Jonathan Cohen, our Project Manager put forth.

  • 5 Stellar Examples of B2B Storytelling

    Do you agree that storytelling can make or break your marketing campaign? “Good stories surprise us. They make us think and feel. They stick in our minds, and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” - Joe Lazauskas and Shane Snow, The Storytelling Edge

  • STAY IN YOUR LANE – 5 Lessons Learnt from Hertz-Accenture $32 million lawsuit

        Many successful people are masters at learning from their successes and failures, as well as the success and failures of others. The truth is – there is plenty of mistakes every entrepreneur makes. Some are huge and hurt our ego and budget more

  • Hubspot Sequences and Workflows – The Heart of Automation

    Last Sunday, Resa and the team at Cacao Media, hosted their 5th Hubspot workshop this year. Every event focuses on a different topic and one thing is for sure, as each one progresses, the room gets more crowded and diverse (Hi iCan). 

  • How to Brand Yourself as an Industry Expert on LinkedIn

        With over 590 million people, of which 61 million are senior level influencers and 40 million in decision making positions, LinkedIn is a B2B Goldmine. It’s where most Fortune 500 decision-makers and executives like to spend their spare time.

  • Video Marketing: How to Tell Your Story

    Isn’t it amazing that 15 seconds can determine the success of any video marketing campaign?  During the Content Israel conference, Elad Ben David the creative director of Wix gave a presentation on how to engage specific audiences by creating high impact videos that captivate the viewer and inspires action.

  • 9 Best kept Secrets of Successful B2B Marketing Campaigns

     Spinach admittedly gave Popeye supernatural strength that made him victorious.   Have you ever wondered what could be the spinach to your marketing campaign? While there is no ‘spinach’ that can magically make your campaign successful, there are things if done correctly, could lead to a successful marketing campaign. 

  • Cacao Media Becomes a Hubspot Certified Agency Partner

      Resa Gooding                                       FOR IMMEDIATE RELEASE: 15/2/2019 Cacao Media Phone Number: +972 52 881 7500 Email: resa@cacaomedia.co   Partner-Press-Release - Cacao Media

  • 3 Technical Hacks to Optimize your Website.

    The technical side of marketing can seem intimidating, but this is exactly why you should embrace it. By doing this you are ahead of the competition that refuses to embrace technology in marketing. Apart from the use of keywords and consistently producing evergreen content, there are a few technical tips that you can practice to optimize your website on Google.

  • Ask for Less Get More

    Add only this field on your forms and collect information for 7 more fields As B2B Marketers we are often tempted to add many fields in forms in order to collect as much information as we can about a lead. However, as one of my fellow marketers, Yanay Sela, 

  • What to Expect when Migrating your CRM to HubSpot

    So you’ve finally seen the light and decided to upgrade from your Honda to a Volvo. You need something more reliable with better support and that will go the distance with you on this fast-tracked journey of entrepreneurship. 

  • How to Get Your Sales Team to Love their New HubSpot CRM

    So your CRM migration to HubSpot is completed but your sales team is still pouting. They have many questions and still don’t get why they had to move from their last CRM. It worked fine for them so why the move? Yes, change is hard but when the benefits are seen life will be soooo good


    As promised on my last blog on how Facebook News Feed update affects your B2B company, we have more “snacks” for you to get your business page noticed on Facebook. This is the cherry on top. Despite being rolled out in 2015  and offering unprecedented creative control

  • Tips For Running LinkedIn And Facebook Ads As A B2B Company

      Introduction to social media marketing A few years ago, nobody would imagine that social media would have any significance in business. Social media remains to be an interactive medium that no business can ignore. Social media doubles as a platform for sharing and conversation. 

  • How to Get Your Clients to Leave a Testimonial on Your HubSpot Partner Page

    Do you often get a lot of praise from your customers as you work with them? They are happy with the product but when it gets to asking for a testimonial it feels like hitting a brick wall?   We all know that testimonials are a way of building a brand and telling prospective clients

  • How Facebook News Feed update affects your B2B Company

    I love snacking, don’t you? How about your business, does it enjoy the occasional donut or two?    I happen to think it would, granted it will most likely not be a donut but the kind that brings traffic, leads and sales to its funnel, like Facebook.


        In 2006, HubSpot coined the phrase ‘Inbound Marketing’ to describe a unified strategy for attracting customers. These methods place emphasis on providing excellent content and adding value to a customer’s experience at every stage in the sales funnel.


        How can I get my content more visible online?” is a question many content creators seek to get the best answer to. And rightfully so, because what would be the point of investing your valuable time and assets to create useful content that will not reach or benefit anyone?