• STAY IN YOUR LANE – 5 Lessons Learnt from Hertz-Accenture $32 million lawsuit

        Many successful people are masters at learning from their successes and failures, as well as the success and failures of others. The truth is – there is plenty of mistakes every entrepreneur makes. Some are huge and hurt our ego and budget more and some have a lesser impact. The biggest ones stay engraved and we learn the hardest lessons from them. Or, so it should be. “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself” Samuel Levenson

  • Hubspot Sequences and Workflows – The Heart of Automation

    Last Sunday, Resa and the team at Cacao Media, hosted their 5th Hubspot workshop this year. Every event focuses on a different topic and one thing is for sure, as each one progresses, the room gets more crowded and diverse (Hi iCan). This meetup was a tactical one, focusing on Workflows and Sequences. Although some of the information is probably familiar to those who are already using HubSpot’s Marketing Automation capabilities, there are always nuggets to be discovered that make the day-to-day more efficient.

  • How to Brand Yourself as an Industry Expert on LinkedIn

        With over 590 million people, of which 61 million are senior level influencers and 40 million in decision making positions, LinkedIn is a B2B Goldmine. It’s where most Fortune 500 decision-makers and executives like to spend their spare time. And the best part is, more often than not, they’re actually scrolling through actively looking for valuable content to read. They’re not there to find Buzzfeed quizzes, wedding photos, or memes. They’re looking for content that can change the way they do business.

  • Video Marketing: How to Tell Your Story

    Isn’t it amazing that 15 seconds can determine the success of any video marketing campaign?  During the Content Israel conference, Elad Ben David the creative director of Wix gave a presentation on how to engage specific audiences by creating high impact videos that captivate the viewer and inspires action.

  • 9 Best kept Secrets of Successful B2B Marketing Campaigns

     Spinach admittedly gave Popeye supernatural strength that made him victorious.   Have you ever wondered what could be the spinach to your marketing campaign?

  • Cacao Media Becomes a Hubspot Certified Agency Partner

      Resa Gooding                                       FOR IMMEDIATE RELEASE: 15/2/2019 Cacao Media Phone Number: +972 52 881 7500 Email: resa@cacaomedia.co  

  • 3 Technical Hacks to Optimize your Website.

    The technical side of marketing can seem intimidating, but this is exactly why you should embrace it. By doing this you are ahead of the competition that refuses to embrace technology in marketing. Apart from the use of keywords and consistently producing evergreen content, there are a few technical tips that you can practice to optimize your website on Google. I promise you don’t need to learn how to code. But, you do need to know what to look out for and the valuable tools you can use to optimize your website.

  • Ask for Less Get More

    Add only this field on your forms and collect information for 7 more fields As B2B Marketers we are often tempted to add many fields in forms in order to collect as much information as we can about a lead. However, as one of my fellow marketers, Yanay Sela, VP Marketing of Appsee pointed out at his recent presentation at Content Israel 2018, “With today’s lead generation technology by asking just one question, we can extract a wealth of information that no longer requires us to include a multitude of fields in our forms.” So what’s the one and only field you need in your top of the funnel (ToFu) forms?

  • What to Expect when Migrating your CRM to HubSpot

    So you’ve finally seen the light and decided to upgrade from your Honda to a Volvo. You need something more reliable with better support and that will go the distance with you on this fast-tracked journey of entrepreneurship. However, unlike a car that just allows you to start the ignition and drive out of the showroom, migrating from one CRM to another demands that one gets comfortable looking under the hood before taking it out for an open-air country drive.   We, therefore, made a list of a few things you should consider when migrating your CRM to HubSpot.  

  • How to Get Your Sales Team to Love their New HubSpot CRM

    So your CRM migration to HubSpot is completed but your sales team is still pouting. They have many questions and still don’t get why they had to move from their last CRM. It worked fine for them so why the move? Yes, change is hard but when the benefits are seen life will be soooo good you won’t even remember what was it that you were even missing before. But in the meantime to get your sales teams onboard here are a few carrots you can dangle in front of them.


    As promised on my last blog on how Facebook News Feed update affects your B2B company, we have more “snacks” for you to get your business page noticed on Facebook. This is the cherry on top. Despite being rolled out in 2015  and offering unprecedented creative control of an in-app media experience, not many companies are utilizing Canvas to advertise on Facebook, which is why this blog is long overdue. Here is a sneak peek.   I bet you are wondering…”What is Canvas?  What are its benefits to my business on Facebook?” So let’s get to it.

  • Tips For Running LinkedIn And Facebook Ads As A B2B Company

      Introduction to social media marketing A few years ago, nobody would imagine that social media would have any significance in business. Social media remains to be an interactive medium that no business can ignore. Social media doubles as a platform for sharing and conversation. Despite the fact that social media started as somewhere where users could keep in touch with one another despite their location and distance, it has become a great medium for employees, investors, customers, and professionals to connect and communicate with one another.

  • How to Get Your Clients to Leave a Testimonial on Your HubSpot Partner Page

    Do you often get a lot of praise from your customers as you work with them? They are happy with the product but when it gets to asking for a testimonial it feels like hitting a brick wall?   We all know that testimonials are a way of building a brand and telling prospective clients that you are trustworthy and that your clients generally have a good time working with you. So why is it so difficult for companies, especially marketing agencies, to ask their clients for a review?

  • How Facebook News Feed update affects your B2B Company

    I love snacking, don’t you? How about your business, does it enjoy the occasional donut or two?    I happen to think it would, granted it will most likely not be a donut but the kind that brings traffic, leads and sales to its funnel, like Facebook. Facebook is a platform that allows you to connect with customers and prospects for your business. And with 2 billion active monthly users it is no longer a question of is your business on Facebook, because it should be.


        In 2006, HubSpot coined the phrase ‘Inbound Marketing’ to describe a unified strategy for attracting customers. These methods place emphasis on providing excellent content and adding value to a customer’s experience at every stage in the sales funnel. Since then, customers’ expectations of what they’ll experience as they research and buy has changed. Inbound marketing is more relevant than it’s ever been.  Even brick-and-mortar companies who have traditionally used outbound strategies are updating their strategies to include inbound marketing, particularly in regards to their presences online.


        How can I get my content more visible online?” is a question many content creators seek to get the best answer to. And rightfully so, because what would be the point of investing your valuable time and assets to create useful content that will not reach or benefit anyone? While doing my research on this, I came across a powerful video, 10 steps to getting your content seen by Neil Patel.