As promised on my last blog on how Facebook News Feed update affects your B2B company, we have more “snacks” for you to get your business page noticed on Facebook. This is the cherry on top. Despite being rolled out in 2015 and offering unprecedented creative control of an in-app media experience, not many companies are utilizing Canvas to advertise on Facebook, which is why this blog is long overdue. Here is sneak peak. I bet you are wondering…”What is Canvas? What is its

Introduction to social media marketing A few years ago, nobody would imagine that social media would have any significance in business. Social media remains to be an interactive medium that no business can ignore. Social media doubles as a platform for sharing and conversation. Despite the fact that social media started as somewhere where uses could keep in touch with one another despite their location and distance, it has become a great medium for employees, investors, custo